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Google Analytics<\/h3>\n<p>\u062c\u0648\u062c\u0644 \u0623\u0646\u0627\u0644\u064a\u062a\u0643\u0633 \u0647\u064a \u0623\u062f\u0627\u0629 \u0642\u0648\u064a\u0629 \u062a\u0633\u0645\u062d \u0644\u0646\u0627 \u0628\u0645\u0631\u0627\u0642\u0628\u0629 \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631 \u0639\u0644\u0649 \u0645\u0648\u0627\u0642\u0639\u0646\u0627 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629. \u064a\u0645\u0643\u0646\u0646\u0627 \u0631\u0628\u0637 \u062d\u0633\u0627\u0628\u0627\u062a\u0646\u0627 \u0639\u0644\u0649 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0628\u062d\u0633\u0627\u0628 \u062c\u0648\u062c\u0644 \u0623\u0646\u0627\u0644\u064a\u062a\u0643\u0633 \u0644\u062a\u062d\u0644\u064a\u0644 \u0623\u062f\u0627\u0621 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0648\u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0645\u0646 \u0623\u064a \u0645\u0646\u0635\u0627\u062a \u064a\u0623\u062a\u064a\u0646\u0627 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0632\u0648\u0627\u0631.<\/p>\n<h3>2. \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u062f\u0645\u062c\u0629<\/h3>\n<p>\u0628\u0639\u0636 \u0645\u0646\u0635\u0627\u062a \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u062a\u0648\u0641\u0631 \u0623\u062f\u0648\u0627\u062a \u062a\u062d\u0644\u064a\u0644 \u0645\u062f\u0645\u062c\u0629 \u062a\u062a\u064a\u062d \u0644\u0646\u0627 \u0645\u0631\u0627\u0642\u0628\u0629 \u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a. \u0645\u062b\u0644 \u0641\u064a\u0633\u0628\u0648\u0643 \u0625\u0646\u0633\u0627\u064a\u062a\u0633 \u0648\u062a\u0648\u064a\u062a\u0631 \u0623\u0646\u0627\u0644\u064a\u062a\u064a\u0643\u0633 \u0648\u0644\u064a\u0646\u0643\u062f\u0625\u0646 \u0623\u0646\u0627\u0644\u064a\u062a\u064a\u0643\u0633\u060c \u0647\u0630\u0647 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u062a\u0639\u0637\u064a\u0646\u0627 \u0646\u0638\u0631\u0629 \u0639\u0627\u0645\u0629 \u062d\u0648\u0644 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0648\u0627\u0644\u0648\u0635\u0648\u0644 \u0644\u0645\u062a\u0627\u0628\u0639\u064a\u0646\u0627.<\/p>\n<h3>3. Sprout Social<\/h3>\n<p>\u0647\u0630\u0647 \u0627\u0644\u0623\u062f\u0627\u0629 \u062a\u0633\u0645\u062d \u0644\u0646\u0627 \u0628\u062c\u062f\u0648\u0644\u0629 \u0627\u0644\u0645\u0646\u0634\u0648\u0631\u0627\u062a \u0648\u0645\u062a\u0627\u0628\u0639\u0629 \u0623\u062f\u0627\u0621 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0639\u0644\u0649 \u0645\u0646\u0635\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629 \u0641\u064a \u0645\u0643\u0627\u0646 \u0648\u0627\u062d\u062f. \u062a\u0648\u0641\u0631 Sprout Social \u062a\u0642\u0627\u0631\u064a\u0631 \u0645\u0641\u0635\u0644\u0629 \u062a\u0633\u0627\u0639\u062f\u0646\u0627 \u0641\u064a \u0641\u0647\u0645 \u062a\u0623\u062b\u064a\u0631 \u062d\u0645\u0644\u0627\u062a\u0646\u0627 \u0639\u0628\u0631 \u0627\u0644\u0633\u0648\u0634\u064a\u0627\u0644 \u0645\u064a\u062f\u064a\u0627.<\/p>\n<h3>4. 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\u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a\u060c \u0648\u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0627\u062a \u0644\u0643\u0644 \u0645\u0646\u0634\u0648\u0631<\/strong>: \u064a\u0642\u064a\u0633 \u0647\u0630\u0627 \u0627\u0644\u0645\u0624\u0634\u0631 \u0627\u0644\u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0639\u0627\u0645\u0629 \u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0633\u0648\u0634\u064a\u0627\u0644 \u0645\u064a\u062f\u064a\u0627 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0630\u064a \u064a\u062a\u0644\u0642\u0627\u0647 \u0643\u0644 \u0645\u0646\u0634\u0648\u0631.<\/p>\n<blockquote><p>&#8216;\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0647\u064a \u0645\u0641\u062a\u0627\u062d \u0627\u0644\u0646\u062c\u0627\u062d \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u060c \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0628\u062f\u0642\u0629 \u0633\u064a\u0645\u0643\u0646\u0643 \u0645\u0646 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0645\u062f\u0631\u0648\u0633\u0629 \u0648\u0642\u064a\u0627\u0633 \u0641\u0639\u0627\u0644\u064a\u0629 \u062d\u0645\u0644\u0627\u062a\u0643 \u0628\u062f\u0642\u0629.&#8217; &#8211; \u062c\u064a\u0645\u0633 \u0645\u0648\u0631\u063a\u0627\u0646\u060c \u062e\u0628\u064a\u0631 \u0641\u064a \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629.<\/p><\/blockquote>\n<h2>\u0642\u064a\u0627\u0633 \u0641\u0639\u0627\u0644\u064a\u0629 \u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0627\u0644\u0633\u0648\u0634\u064a\u0627\u0644 \u0645\u064a\u062f\u064a\u0627<\/h2>\n<table>\n<thead>\n<tr>\n<th>\u0627\u0644\u0645\u0642\u064a\u0627\u0633\/\u0627\u0644\u0645\u0624\u0634\u0631<\/th>\n<th>\u0627\u0644\u0648\u0635\u0641<\/th>\n<th>\u0627\u0644\u0641\u0639\u0627\u0644\u064a\u0629<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u0627\u0644\u0645\u062f\u0649 \u0648\u0627\u0644\u0627\u0646\u062a\u0634\u0627\u0631<\/td>\n<td>\u064a\u0642\u064a\u0633 \u0645\u062f\u0649 \u0648\u0635\u0648\u0644 \u0627\u0644\u062d\u0645\u0644\u0629 \u0648\u0627\u0646\u062a\u0634\u0627\u0631\u0647\u0627 \u0639\u0644\u0649 \u0627\u0644\u0633\u0648\u0634\u064a\u0627\u0644 \u0645\u064a\u062f\u064a\u0627.<\/td>\n<td>\u0639\u062f\u062f \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0627\u062a\u060c \u0639\u062f\u062f \u0627\u0644\u0645\u062a\u0627\u0628\u0639\u064a\u0646 \u0627\u0644\u062c\u062f\u062f\u060c \u0639\u062f\u062f \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0627\u062a \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629\u060c \u0639\u062f\u062f \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u064a\u0629.<\/td>\n<\/tr>\n<tr>\n<td>\u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u0641\u0627\u0639\u0644<\/td>\n<td>\u064a\u0639\u0643\u0633 \u0645\u062f\u0649 \u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0645\u0639 \u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u062d\u0645\u0644\u0629.<\/td>\n<td>\u0645\u0639\u062f\u0644 \u0627\u0644\u0625\u0639\u062c\u0627\u0628\u0627\u062a\u060c \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a\u060c \u0645\u0639\u062f\u0644 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0627\u062a\u060c \u0645\u0639\u062f\u0644 \u0627\u0644\u0625\u0639\u0627\u062f\u0629.<\/td>\n<\/tr>\n<tr>\n<td>\u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644<\/td>\n<td>\u064a\u0642\u064a\u0633 \u0639\u062f\u062f \u0627\u0644\u0632\u0648\u0627\u0631 \u0627\u0644\u0630\u064a\u0646 \u062a\u062d\u0648\u0651\u0644\u0648\u0627 \u0625\u0644\u0649 \u0639\u0645\u0644\u0627\u0621 \u0641\u0639\u0644\u064a\u064a\u0646.<\/td>\n<td>\u0639\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0646\u0627\u062c\u062d\u0629 (\u0627\u0644\u0634\u0631\u0627\u0621\u060c \u0627\u0644\u062a\u0633\u062c\u064a\u0644\u060c \u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643)\u060c \u0639\u062f\u062f \u0627\u0644\u0632\u0648\u0627\u0631 \u0627\u0644\u062c\u062f\u062f \u0627\u0644\u0630\u064a\u0646 \u0623\u0635\u0628\u062d\u0648\u0627 \u0639\u0645\u0644\u0627\u0621.<\/td>\n<\/tr>\n<tr>\n<td>\u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0644\u0643\u0644 \u0646\u062a\u064a\u062c\u0629<\/td>\n<td>\u064a\u062d\u062f\u062f \u0643\u0645 \u062a\u0643\u0644\u0641\u0629 \u0643\u0644 \u0646\u062a\u064a\u062c\u0629 \u062d\u0642\u0642\u062a\u0647\u0627 \u0627\u0644\u062d\u0645\u0644\u0629\u060c \u0645\u062b\u0644 \u0627\u0644\u0634\u0631\u0627\u0621 \u0623\u0648 \u0627\u0644\u062a\u0633\u062c\u064a\u0644.<\/td>\n<td>\u0627\u0644\u0646\u0641\u0642\u0627\u062a \u0627\u0644\u0643\u0644\u064a\u0629 \u0644\u0644\u062d\u0645\u0644\u0629 \u00f7 \u0639\u062f\u062f \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0645\u062d\u0642\u0642\u0629.<\/td>\n<\/tr>\n<tr>\n<td>\u0645\u0639\u062f\u0644 \u0627\u0644\u0627\u0631\u062a\u062f\u0627\u062f<\/td>\n<td>\u064a\u0634\u064a\u0631 \u0625\u0644\u0649 \u0646\u0633\u0628\u0629 \u0627\u0644\u0632\u0648\u0627\u0631 \u0627\u0644\u0630\u064a\u0646 \u063a\u0627\u062f\u0631\u0648\u0627 \u0627\u0644\u0645\u0648\u0642\u0639 \u0628\u062f\u0648\u0646 \u062a\u0641\u0627\u0639\u0644.<\/td>\n<td>\u0639\u062f\u062f \u0627\u0644\u0632\u0648\u0627\u0631 \u0627\u0644\u0630\u064a\u0646 \u063a\u0627\u062f\u0631\u0648\u0627 \u0628\u062f\u0648\u0646 \u062a\u0641\u0627\u0639\u0644 \u00f7 \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0632\u0648\u0627\u0631.<\/td>\n<\/tr>\n<tr>\n<td>\u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a<\/td>\n<td>\u064a\u0639\u0643\u0633 \u0646\u0633\u0628\u0629 \u0627\u0644\u0632\u0648\u0627\u0631 \u0627\u0644\u0630\u064a\u0646 \u062a\u062d\u0648\u0651\u0644\u0648\u0627 \u0639\u0628\u0631 \u0627\u0644\u0633\u0648\u0634\u064a\u0627\u0644 \u0645\u064a\u062f\u064a\u0627.<\/td>\n<td>\u0639\u062f\u062f \u0627\u0644\u0632\u0648\u0627\u0631 \u0627\u0644\u0630\u064a\u0646 \u062c\u0627\u0621\u0648\u0627 \u0639\u0628\u0631 \u0627\u0644\u0633\u0648\u0634\u064a\u0627\u0644 \u0645\u064a\u062f\u064a\u0627 \u00f7 \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0632\u0648\u0627\u0631.<\/td>\n<\/tr>\n<tr>\n<td>\u062a\u0643\u0644\u0641\u0629 \u0627\u0642\u062a\u0646\u0627\u0621 \u0627\u0644\u0639\u0645\u064a\u0644<\/td>\n<td>\u064a\u062d\u062f\u062f \u0643\u0645 \u062a\u0643\u0644\u0641\u0629 \u0627\u0642\u062a\u0646\u0627\u0621 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u062c\u062f\u064a\u062f.<\/td>\n<td>\u0627\u0644\u0646\u0641\u0642\u0627\u062a \u0627\u0644\u0643\u0644\u064a\u0629 \u0644\u0644\u062d\u0645\u0644\u0629 \u00f7 \u0639\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062c\u062f\u062f.<\/td>\n<\/tr>\n<tr>\n<td>\u0627\u0644\u0646\u0633\u0628\u0629 \u0627\u0644\u0645\u0626\u0648\u064a\u0629 \u0644\u0644\u062a\u062d\u0648\u064a\u0644<\/td>\n<td>\u064a\u062d\u062f\u062f \u0646\u0633\u0628\u0629 \u0627\u0644\u0632\u0648\u0627\u0631 \u0627\u0644\u0630\u064a\u0646 \u0623\u062a\u0645\u0648\u0627 \u0627\u0644\u0646\u0634\u0627\u0637 \u0627\u0644\u0645\u0637\u0644\u0648\u0628 (\u0634\u0631\u0627\u0621\u060c \u062a\u0633\u062c\u064a\u0644\u060c \u0625\u0644\u062e).<\/td>\n<td>\u0639\u062f\u062f \u0627\u0644\u0632\u0648\u0627\u0631 \u0627\u0644\u0630\u064a\u0646 \u0623\u062a\u0645\u0648\u0627 \u0627\u0644\u0646\u0634\u0627\u0637 \u00f7 \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0632\u0648\u0627\u0631.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0642\u064a\u0627\u0633 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0627\u0644\u0633\u0648\u0634\u064a\u0627\u0644 \u0645\u064a\u062f\u064a\u0627<\/h2>\n<p>\u0639\u0646\u062f\u0645\u0627 \u0646\u0633\u062a\u062e\u062f\u0645 \u0647\u0630\u0647 \u0627\u0644\u0623\u062f\u0648\u0627\u062a\u060c \u064a\u062c\u0628 \u0623\u0646 \u0646\u0642\u0648\u0645 \u0628\u0648\u0636\u0639 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0642\u064a\u0627\u0633 \u0648\u0627\u0636\u062d\u0629 \u0648\u062f\u0642\u064a\u0642\u0629 \u0644\u0646\u062a\u0645\u0643\u0646 \u0645\u0646 \u0627\u0633\u062a\u062e\u0644\u0627\u0635 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0645\u0646 \u062c\u0647\u0648\u062f\u0646\u0627 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0639\u0644\u0649 \u0645\u0646\u0635\u0627\u062a \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a. \u0647\u0646\u0627 \u0628\u0639\u0636 \u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646\u0646\u0627 \u0627\u062a\u0628\u0627\u0639\u0647\u0627 \u0644\u062a\u062d\u0642\u064a\u0642 \u0630\u0644\u0643:<\/p>\n<h3>1. \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0644\u0623\u062f\u0627\u0621 (KPIs)<\/h3>\n<p>\u0646\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u0633\u062a\u0633\u0627\u0639\u062f\u0646\u0627 \u0641\u064a \u0642\u064a\u0627\u0633 \u0641\u0639\u0627\u0644\u064a\u0629 \u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 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